KING SOLOMON'S CASINO TEAMS UP WITH DAN ‘THE BEAST' SEVERN FOR ‘HARD-HITTING' PROMOTIONAL CAMPAIGN

KAHNAWAKE, CANADA, October 25, 2002 – In a collaboration sure to rock the arena, King Solomon's Casino, one of the world's largest online gaming destinations, today announced a sponsorship agreement with Ultimate Fighting Championship's Triple-Crown winner Dan "The Beast" Severn. The in-your-face campaign -- a literal fact of life for Severn's opponents – commences next month at the King of the Cage: Sudden Impact fighting championship, and will feature the URL of King Solomon's Casino (www.kscasino.com) on the fists and back of the sport's most feared fighter.



"Our sponsorship of Dan Severn marks a new era in the marketing activities of King Solomon's Casino and is a direct result of our growth as well as our continued efforts to reward our customers with one-of-a-kind incentives," said Dominic Mansour, marketing consultant for King Solomon's Casino. "The pugilistic arts have a long association with the gaming world and we feel this promotion will be an ideal vehicle with which to create a memorable impression with our audience."



As part of a larger overarching campaign, King Solomon's will also be giving away VIP tickets to the closed-fist, full-contact event. Two lucky winners will receive ring-side seats, round-trip airfare and a three-night stay in a five-star hotel to watch Dan Severn compete live in the no-holds-barred tournament. King Solomon's players and guests can enter the giveaway for free on the casino's home page located at www.kscasino.com.



King of the Cage: Sudden Impact will be held on November 1 at the Silver Legacy Resort Casino in Reno, Nevada. The event will be carried live on pay-per-view starting at 9:00 PM EST, and also available via DirecTV, The Dish Network, TVN, Bell Express Vu, and Viewer's Choice.



About Dan Severn

Since his 1994 debut in the Ultimate Fighting Championships (UFC), Dan Severn has captured the attention of fight and wrestling fans all over the world. Known as "The Beast", the native of Coldwater, Michigan is the only triple-crown champion in the sport today. On May 17, 1996, Dan was crowned "UFC Superfight Champion" after demolishing "The World's Most Dangerous Man," Ken Shamrock, to regain the title. Known around the world as one of the most active competitors in the sport, he competes for more than 30 professional wrestling organizations; 12 fight promotions, and appears at scores of speaking engagements. He currently holds over 95 state, national, and international wrestling titles, and in 1999, reached a milestone by competing in his 4,000th match. More information can be found online at www.the-beast.com.



About King Solomon's Casino

Launched in 1998 and authorized by the Kahnawake Gaming Commission, King Solomon's was among the Internet's first full-service casinos. Offering more than 40 exciting games including Blackjack, Poker, Roulette, and Slots, King Solomon's was voted ‘Best-Known Internet Casino Brand' in a 2001 study conducted by River City Group. Additionally in 2001, King Solomon's was bestowed Gambling.com's coveted ‘Most Honest Casino' award. King Solomon's caters to players around the globe by offering its games and services in seven different languages, while simultaneously ensuring all data and transactions are 100 percent safe by using the most advanced encryption technology available.





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