College Students Tattoo Corporate Logos on Their Foreheads for Cash

College Students Tattoo Corporate Logos on Their Foreheads for Cash

Providence, RI October 27, 2003 -- Headvertise, a student-run marketing agency, announces the launch of its first campaign to pay students who are willing to turn their foreheads into advertising billboards via temporary tattoos.

A total of seven college students from Johnson & Wales University will be sporting ads for clothing company 69-gear and the web's most popular roommate matching service Roommates.com. These students will be paid an average of $100 to wear the temporary tattoos for a four-day school week and two weekend days, including Halloween. They will attend classes, school functions, go to restaurants and concerts, and do everything that normal college students do, but with tattoos on their heads. Thousands of their fellow students will take notice. And how could they not?

It's a crazy idea, but corporate logos are already everywhere these days. Professional Boxers are being paid to wear temporary ads on their backs during fights, companies are paying a few hundred dollars a month to wrap cars in advertisements, and people have been walking around wearing logos on their clothes for years. At least headvertisers are getting paid for it!

College students are one of the most important demographics for advertisers to reach. The bright minds of today are the avid consumers of tomorrow. Students are the next generation of highly educated and well-paid individuals entering the workforce, and thus are key to the long-term success of many companies. Brands and company names that connect with the college market now, usually develop into future relationships. It is vital for marketers to understand this, and begin to develop ongoing, lifelong relationships as well as brand-loyalty with these consumers immediately.

In the last decade, college students have become harder and harder to reach through traditional marketing methods. This is due to the fact that they are used to seeing, and ignoring, the usual means of advertising.

This doesn't mean advertisers should give up on college students though. They simply need to rethink the way they approach these busy students -- show them something that makes them sit up and take notice. Headvertise has developed a marketing method that cannot be ignored!

So far, feedback about this innovative idea has been very positive. Over 300 students from across the country have signed up for future campaigns. Businesses have also shown plenty of interest. There are ad campaigns already planned for November.

The first ad campaign is scheduled to begin October 27, 2003. Boston expansion expected by Mid-November.





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